Search Engine Optimisation or SEO as it is more commonly referred to must be one area of the most heated social media discussions I have had with colleagues and clients alike. By means of an introduction here are some things to consider:
This is how an article on Mashable.com explained what Panda and Penguin are about:
Panda: Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then. Now on Panda 3.7, it cracked down on sites with thin, stolen or duplicate content, as well as sites with a high ad-to-content ratio.
Penguin: Released April 2012, this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning.
So think about it. There are millions of people/companies trying to be in the top 5 or even 10 listings on a SINGLE Google search page, they are paying people big money to achieve this and Google are working to nullify any manipulation of their system. So what is there left to do? I think it is pretty simple, common sense and will hold you in good stead:
I hope you all have a great day writing articles and content that suit your personality and style and I must now prepare for the onslaught by the SEO mafia who will attempt to virtually break my knees…! 😉