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Email Signatures and Print Media

The answer is yes! Yes! Yes!

You must use every single opportunity you have to encourage people to join your community, to follow your links.  We live in a world where we no longer dial numbers, we dial names. The same for the most part we click on links we seldom type in a website address. So like electricity which follows the path of least resistance, make it simple and easy for people to follow you.

shawn-email-signatureRemember social media is a visual media and your email signatures should be the same, don’t let the opportunity to catch people attention be swamped by the massive disclaimer and who knows what all tagged onto the end. Social media is about people, it is about community trust, and it is about communication and engagement.  Be careful to “do social media” and then to scare them off with all the corporate crap that comes with it.  Your customers are real people trying to go about their lives like you and I. We should not forget that even in our email signatures.

perdebergs-new-social-media-savvy-packaging-300x168Oh that brings me to a pet hate of mine.  The lazy email where the final greeting is included into the signature at the end.  The author is too tired and/or lazy to simply write a warm greeting and to sign off with their name.  The email signature is nothing but an electronic business card; it is not a means to save 10 seconds on an email. There is nothing more impersonal than having this email in one font and then followed by the greeting and full name of the person in another font, colour and even size. Make it as personal as possible people. Even using a scanned image of your first name as an example shows you actually went to some trouble to make it more personalised.

Do you have printed letterheads, are your products in packages, do you send out invoices. Anything and everything you print should have a call to action that encourages people to follow you on your social media and to become part of your community.  Even just the icons of the platforms you are on will suffice, people are intelligent enough to search for your platform, and of course there is always the QR code to be used.  That we will cover in a separate post sometime soon.

curry-up-truck-300x289So starting right now you need to do a few things:

  • Make sure you have an email signature that includes your social media links
  • Do not sign-off an email with only your email signature, that is impersonal and most recipients will think you are just a lazy schmuck and do not care much for them.
  • Emblazon all your print media and packaging etc. with your social media details or at least icons so people are made aware they can communicate with you online in their preferred medium.

There was a time we though Fax was simply the way to communicate in modern times.  Well in this day and age your customers tell you what they want to talk about, when they want to do so and in what medium.  You ignore this fact to your competitors benefit.

 

Shawn Fouche
Shawn Fouche
A systems engineering background together with a creative flair for design, a solid understanding of business principles and an unquenchable desire to explore new online technologies. A career that has already spanned 36+ years and still going strong.

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