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Are you being ‘Liked’ into Oblivion?

‘What gets measured gets managed’ has been drummed into managers for ages so we have invented a whole new level of statistics, metrics, indicators or whatever you prefer to call them.  We are basically impressed and obsessed about numbers and sizes of things…

There are courses, techniques and even virtual sweatshops in Asia that will help to build up a massive community of followers on your social media. It probably looks seriously impressive, but it is not worth the disk space it takes up on the social media servers unless there are people who are serious about you and your products or services and that you are serious about providing them with something of real value to secure their online attention.

Social Bakers Infographic

If you look at the following infographic from Social Bakers it tells a fascinating story:


People have done amazing work to increase the number of page likes over the past 4 years and it has worked! We already live in an information overloaded world and in reality all we have done as have our competitors and every other company with a Facebook page is to push 6000% more content to our customers. But we feel seriously good about the number of Likes and the reach and all of that stuff, but hey are they actually reading what is appearing on their wall or timeline?

Stand Out From The Crowd

So how does one stand out from the crowd, have a loyal and dedicated community to actually add value to you and you to them?

  • Be real. Reveal your humanity in what you do. We are social creatures, we love to be in good company, and we judge a store by the service and attitude of the people not the products.
  • Be visual. Most of the social platforms are increasing dramatically the space made available for photos and videos. There are wonderful tools and apps available to produce great photos and videos without having to hire a professional.
  • Be honest. If you employ smoke and mirrors and lie to people online, you will be found out and it will cost you dearly. We all make mistakes. Admit to them, be transparent and correct them as soon as possible. Just because you are hiding criticism on your profiles does not mean it is not happening in private discussions. The first point was ‘Be Real’ and that goes with honesty.
  • Be entertaining, enlightening and educational in the content you produce. People must look forward to receiving your material and not simply scroll past it. Just because they ‘Like’ or ‘Follow’ you does not mean they actually read you material. Many people are just being polite.

You would rather have a smaller base of people who truly do ‘Like’ you and your business as opposed to masses of people who will probably never do business with you. I also understand the dynamic of 2 and 3 degree contacts which we will discuss in another blog post, but to get to them your core must be solid.

Shawn Fouche
Shawn Fouche
A systems engineering background together with a creative flair for design, a solid understanding of business principles and an unquenchable desire to explore new online technologies. A career that has already spanned 36+ years and still going strong.

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