‘What gets measured gets managed’ has been drummed into managers for ages so we have invented a whole new level of statistics, metrics, indicators or whatever you prefer to call them. We are basically impressed and obsessed about numbers and sizes of things…
There are courses, techniques and even virtual sweatshops in Asia that will help to build up a massive community of followers on your social media. It probably looks seriously impressive, but it is not worth the disk space it takes up on the social media servers unless there are people who are serious about you and your products or services and that you are serious about providing them with something of real value to secure their online attention.
If you look at the following infographic from Social Bakers it tells a fascinating story:
People have done amazing work to increase the number of page likes over the past 4 years and it has worked! We already live in an information overloaded world and in reality all we have done as have our competitors and every other company with a Facebook page is to push 6000% more content to our customers. But we feel seriously good about the number of Likes and the reach and all of that stuff, but hey are they actually reading what is appearing on their wall or timeline?
So how does one stand out from the crowd, have a loyal and dedicated community to actually add value to you and you to them?
You would rather have a smaller base of people who truly do ‘Like’ you and your business as opposed to masses of people who will probably never do business with you. I also understand the dynamic of 2 and 3 degree contacts which we will discuss in another blog post, but to get to them your core must be solid.