We want to use every opportunity to extend our brand.  After spending so much time and effort on developing a website, don’t hide the name of it and presumably your company, behind an anonymous “Company Website” label on your LinkedIn profile.

Edit your existing Website details and where LinkedIn gives you the option to select “Company Website” or “Personal Portfolio” or “Other” choose the latter.  Then another field will open up for you to enter the name of the site.  Then in the last field, enter the full url for the site too.

Done! Now you get to define how your sites should appear and be named on your own LinkedIn profile.